How to have a good UX research

UX research is very important in developing product strategy and ensuring that methods and solutions are useful. In fact, in the process of this research using different methods, you must understand the behaviors, needs, and insights of users.

Chris Mears defines it this way:

“User research is how you will know your product or service will work in the real world, with real people. It’s where you will uncover or validate the user needs which should form the basis of what you are designing.”

Consideration of the user is one of the important differences between a good and a bad UX. using your own ideas and opinions and experiences with the end-users is a mistake that makes this difference.

Before getting to know the users, keep two things in mind:

  • You know things that are not important to users.
  • You want things that are not important to users.

What you want is the commercial profit of your product and this is not something that makes the user eager to use your program.

You need to look at what makes them choose you out of thousands of competitors and not delete it after installation.

In designing the user experience, your view of problems can improve or destroy your work. Therefore, for everything to go well, compare your experiences and knowledge with the user’s opinions and ideas.

Ask the user three questions:

  • What is this design?
  • What is the advantage of using it?
  • How do I use it?

Remember that your design should be straightforward and solve problems in the shortest possible time, do not wander off the user between pages and suggest thousands of ways to solve their problems, the user prefers not to choose between not choosing something and choosing between countless suggestions. Let them do things voluntarily, they should not analyze your design.

You are not designing a philosophy book.

Once you have identified your user and understood their needs and problems, it is time to analyze the methods you can offer to address these problems.

Define your goals:

Keep your list open if you need to edit something, but always focus on one main question.

Examples of questions you can think of:

• What are your business goals?

• What is your target community and what do your users need?

• What data has already been done in your field of work?

Try to state your questions as clearly as possible.

After preparing the questions, it is time to prioritize them. You prioritize your list according to your business valuation and the importance of its steps.

Individual goals are important in this process because they return to the user.

For example, does the user find the pricing page? Can the user registration at the right time?

Now it is time to check the data obtained:

Data is divided into two forms: quantitative and qualitative data

Quantitative data

targets a number, for example, the number of times a link was clicked.

You can use a / b test, click test, eye tracking, or card sorting to evaluate this type of data.

Qualitative data

can be any type of data with unimportant count and often describes why events occur.

This data should be analyzed by the researcher. Examples of tests for this type of data include usability testing, interviews, or study in focus groups or sessions.

Once you have collected the various data, you need to analyze them and design question-and-answer solutions from them.

It is very important to include everything the user expects in your design and to think about a few things before and after.

To have a successful design that meets both your business goals and your user goals, you need to align them.

This means that as the user meets his needs with your product, you also achieve your business profit.

For example, YouTube has been very successful in this regard:

User needs: They want to find good videos.

Product Business Need: Making Money.

So YouTube distributes short ads between its videos and works on showing suggested videos based on their users’ tastes, which means they provide the best way to meet the needs they find.

Users find good videos and spend more time on the site, so they watch more ads, which means that the user and product goals are aligned.

Remember, you are showing the user the benefits of the topic, not the reason you want the user to do something. In reviewing the data, pay attention to this as much as you can to check the information you get from users to get clear information about their needs.

Let’s go back to the example of YouTube:

We do not show users that our purpose in watching the video is to advertise. For example, if they wanted to advertise a few minutes between each video instead of a few seconds, it would most likely fail miserably.

All of these are just some of the things you need to consider for your research, in summary, what the user wants and what I can suggest.

So in a nutshell:

“User experience research is the work that discovers and articulates the needs of individuals and/or groups to provide information in the design of products and services in a structured way.”

Nick Remis Adaptive Path

hi I'm mahsa and I love learning about the human being and their sense I'm a product designer and trying to learn it :)